| Rotterdam based ad agency Pluspoint, specialized in retail communication, wanted a prominent design for their headquarters. After a brainstorm every employee in the building had a better understanding of the concern’s main message: ‘we are a communication department store’. The big idea for the interior that naturally followed this realisation was simple: ‘Design the office as a department store’. So the placement of Pluspoint’s departments and usage of colours follows the same arrangement one would find over there. The second floor of the production studio for instance, is linked to the soberly furnished household department of a department store, which was kept as frugal as possible. And the top floor, where normally the (luxury) furniture department is situated, lent itself perfectly for the the management department one often finds higher up. Pluspoint’s actually uses the name ‘Communication Department Store’ for their headquarters ever since. |
Project: Office / Retail design Client: Pluspoint Location: Rotterdam Area: 2000m2 Year: 2008 Photography: Martijn Frank Dirks Management: Gallo Projectmanagement |
