| Clubsportive is a fitness company with an urban, international diligence that provides gyms with a club like mentality. For a new fitness club in the old basement of a shopping mall MFD was asked to come up with an idea that matched those ambitions. The raw atmosphere of the basement perfectly matches both the ‘raw fitness feeling’ of a gym and the club like mentality of Clubsportive. So the technical, forceful, and industrial surroundings were left in place as much as possible, and completed with various collors materials and interior items to emphasize the club like mentality Clubsportive wants you to find in their gyms. |
Project: Leisure design Client: Clubsportive Location: Hilversum Area: 1050m2 Year: 2009 Photography: Dim Balsem |
