Forms speak louder than words!

Tell us who you are and what you are good at, and we will tell everybody! Not in words but in forms and designs that reveal the tiniest detail of your character, that of your company or brand. This way we put forward what exactly distinguishes you from others who practice the same profession. Moreover our designs always boost function and usage. Doing so your customers know immediately who and what their dealing with and can be served even better.

'life isn't about waiting for the storm to pass...its about learning to dance in the rain.'

The great thing about food, I think, is that you can eat a dish made with tomatoes everywhere in the world, and it won't taste the same in any two places. The soil, the climate, preparation, and recipes are all different. Other variables are how you eat it, where and when, and I am convinced that all of these things have an impact on your taste experience.

The same applies to buildings, shops, hotels, houses and furniture. Despite all being built from the same material, you will never see exactly the same things in different regions. Because again the soil, climate, preparation and recipes are different everywhere.

In Europe as in America, people make buildings with brown stones. But the brown stones in America are not the same as the stones in Europe. The same goes for building styles and the meaning or status that people assign to a brownstone building varies too.

'the greatest pleasure in life is doing what people say you cannot do.'

There are not many things more exciting and rewarding to me than seeing, feeling and experiencing these types of cultural differences. These differences are an enormous source of inspiration and move me to continue to be aware of the differences between my clients, their wishes and goals, and to design the best possible solutions for them personally. So, for example, if you ask me to design an office for you, I will ask you what purpose do you want the office to serve? Where is it located, who are you going to invite there, and what kind of people will be working there? All of this information is important, because I throw all these ingredients into the mix that becomes my design.

Like a chef, I am continually creating new combinations with existing ingredients. My designs therefore have a familiarity about them, so that people enjoy using them. They clearly show you and others who you are, what you do and what you stand for, in a consistent and creative manner. This makes it easy for others to follow, or maybe even join, you, your company or brand, with full conviction.

My designs are made purely for you, your people and clients. This is what makes the work shown on my website so diverse. Because no two clients are the same, no single project here is like another. So it's logical if you don't like every single thing that my team and I have made. But tell me, who are you and what do you do?

martijn frank dirks

studiomfd Surinameplein 124 1058 GV Amsterdam T. +31 (0) 628582916 Click stamp to send