Work hard play hard
Supermarkets are always a bit of a war zone. Brands constantly fight to get the consumer’s attention, with new flavors, different packaging or clever combinations. Young Perfect Brand- and shopper activation is the secret weapon that reduces the distance between brand and consumer. Have a personal encounter with A-brands, where you make your choice: on the shop floor. That is a lot more complex than sending a pretty lady with a bowl of spicy nuts to the first AH XL store that comes to mind. Appealing to consumers at the right time and place requires market research narrowed right down to their postal code. It is all about the total brand experience.
Young Perfect has an ironclad reputation in its market segment that consists exclusively of A-brands. And leadership comes with responsibilities. So its expanded and renovated offices have now been completely transformed to reflect a total experience comparable to the brand activation they provide for A-brands.
A differently themed world of experience has been created for each type of client that visits. From a dairy meadow to a fresh candy room and from the Dutch kitchen to a more Eastern culinary experience. This way clients and employees are surrounded by the atmosphere that defines their work. Industrial accents provide structure and prevent the whole from becoming trite.