Happiness you can buy
XL Coffee experience brand book for professional coffee maker.
The time when a restaurant owner would put a sign on his terrace saying, “Coffee is ready!” are not long gone. That was perfectly true: the coffee had been brewing there for hours. And surprisingly, paying guests would come to drink it. The word ‘barista’ did not appear in the ‘Dikke Van Dale’ dictionary.
Times have changed. Espresso and all of the derivative coffee variations have conquered the Dutch food industry. With their catering brand Laurentis, Douwe Egberts enables entrepreneurs in hospitality businesses to manifest the perfect coffee concept to reflect their emotional values.
Both guests and restaurateurs have tremendous appreciation for Laurentis espresso. Once you have served Laurentis in your business, you never want to switch brands. But how do you tell the Laurentis story convincingly to those catering professionals who haven’t yet experienced their image, service and great taste? That question led us to create this brand book, showing the beauty of the brand and why successful professionals appreciate it so much.