Everybody Dance Now!
Iconic logo design for outstanding international dance guru.
Dance is to Kenzo Alvares an absolute experience of joy and to him it is one of the most beautiful ways of bringing music to life. Each sound in the music breathes an atmosphere, a color and a feeling. We humans have been given the gift to react to this and to create with it.
His most important aim as a dancer, choreograph, coach, producer and even DJ is to continue to broaden his horizon. As a consequence, Kenzo asked us to develop a universal logo for him, usable on signs, flags, t-shirts and caps during national and international lessons and workshops.
His initials, in specially designed typography, form a distinguishing trademark which is ideal for this purpose. Iconic and international and appealing to his very broad target audience.