The Cultural Participation Fund
Culture correct branding for Cultural Participation Fund.
The Fund of Cultural partipation was established by the government to stimulate citizens to participate in cultural activities. For this Fund we worked together with Neeltje Graphic Design to create and developed a corporate identity that really stands out.
The corporate identity design concept is characterized by stand out illustrations that replace letters symbolizing the diversity of the Fund and of Dutch society. Employees get to choose the most suitable cultural symbol to match their personality.
Everyone makes Culture
Everyone deserves the chance to get busy with culture in one way or another. At school and in their spare time. Making culture gives pleasure, brings people together and brings all our stories into the light. By making their own culture, people give form and meaning to a constantly changing environment.