The diverse coffee brand Douwe Egberts wanted to develop an active demonstration stand which would attract consumers like a magnet and give them a unique brand experience. This design won the pitch in which four promotion agencies participated.
The clear, iconic design consists of several layers of information. At the top the lighting layer stands out, attracting shoppers from a distance. Underneath, the information layer with blackboards and two digital screens. Under this, two product layers are displayed.
The mobile bar can be hooked in place during passive demonstrations and be used as a loose desk by the demo lady, during active demonstrations. The chosen materials are in line with the Douwe Egberts house style which makes it easy to display a variety of products in the set up.