Coffee brand Douwe Egberts asked for a versatile exhibition stand to activate a variety of product brands, attract customers like a magnet and provide a unique brand experience. They put out a call to four promotion agencies for designs to meet these specifications. Soon after submission of the designs Douwe Egberts was quick to choose this one.
The clear and iconic design encompasses various layers of information. At the top we have the striking lighting layer, attracting shoppers from a distance. Below this there is the information layer, furnished with chalkboards and two digital screens, and under these the two layers with products.
The mobile bar can be positioned in the recess during passive demonstrations and used as a workstation for the demo lady in front of the stand during active demonstrations. The selected materials match the house style of DE so that it is easy to introduce product variations.