Albert Heijn
Help Yourself Herb Garden
Urban farming on your balcony or on a plot of set-aside land? It is so hot. Star restaurants without their own herb garden? That has become a rarity. And not without reason. Fresh herbs, just emerged from the ground, definitely have more flavor. Growing your own herbs is not rocket science. But not everyone has the time, space and the required green fingers to do so. So how about letting the supermarket do your gardening for you?
Picking
The taste of fresh herbs from the garden, combined with the ease of the supermarket. The largest Dutch supermarket chain, Albert Heijn, embarks on the experiment by offering the clever self-pick herb garden, designed by studiomfd. Here the client can pick herbs in a small glass house where the plants are cultivated during the last few weeks of their growth process.
Choosing
Clients pick the mature herbs themselves and choose the sort and quantity they require. Two big handfuls of mint because your girl friends are coming for tea, or three sprigs of rosemary if that is all you need. And naturally there is a well-hidden water tap for washing your hands after you have finished your harvest.
