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In the supermarket there is always a war going on. Brands are constantly battling it out over the consumer’s attention, deploying new flavors, different packaging or more inventive mash-ups. Brand activation and shopper activation, as implemented by Young Perfect, is the secret weapon that can significantly reduce the distance between brand and consumer. Meet A-brands in a personal way, right there where the choices are made: On the shop floor. This is a far more complex arrangement than sending a lady holding a tray of nuts to the closest XL supermarket. Sympathetic in its approach, and fine-tuned right down the zipcode, this method delivers at the right place and at the right time. The total brand experience.