studiomfd

Building
Design

Building Design

In 2011 the BAS Group asked us to design its new logistics center in Etten-Leur, and that was how for the first time the wish to design a building came true! After that the new head office building of Young Perfect in Breda, and various expansions of residential homes in the Gooi region, quickly followed.

“Our buildings are hallmarked by a clean and clear design and distribution of space.” “I build them up in planes of color and material, like the layout of a graphics image.” “The internal relationships, and the distribution of space, is very important here.” “Only when this is all as it should be, does the design of the building also work as a whole.” martijn frank dirks

Workplace
Design

Workplace Design

What we’re seeing today in the Dutch office market is a real revolution. Offices are increasingly being set up and designed as clubhouses; as congenial places to gather and work together. It is also becoming a structure that proudly displays the true colors of the organization’s culture, the people who work there, the company or brand, and the working style.

Our offices are developing this trend, which is new in the Netherlands. In addition we are making good use of our years of experience in office design and facility planning. This helps us make these offices into great places to work, with enough space for the various functions and the services offered by the employer and the end users.

Retail
Design

Retail Design

We love shops and shopping. The best thing about designing a shop, a shopping formula, shop in shop or small demo stand is that, regardless of scale, a lot of things all come together in the available square meters. The head-on experience of a brand or product, for example, or a strategic routing or formula that is sales directed, and in-store communication and signage that reinforces this and guides the shoppers.

“What’s fun about retail design is that you run into it everywhere so it's always relevant.” “We travel a lot to find inspiration and organize periodic retail safaris for our clients in various world cities.” martijn frank dirks

Graphic
Design

Graphic Design

Designing graffiti in our younger years has in the end led to designing logos. It has a lot in common with graffiti, using specially designed letter fonts. The design of the logo showcases your personality and shows what style you or your organization belongs to.

There are a number of industries where this translation of your company’s personality into a logo or house style is very important. It’s a key feature for music artists, for example, and in the lifestyle products and food sectors. But we also see opportunities in other professional fields; it can help a painter’s company draw attention to its services for instance. Our infographics visualize the message and history of our customers in a distinctive way, getting the message across crystal clear.

Brand
Design

Brand Design

We dream up, design and create new brands for our concepts and companies and clients. Strategy and storytelling are really important features here. What is the ambition of the new brand and what function does it want to serve? What is the story behind the brand and who is sending the message?

We use all of that information to build the brand and as ingredients for the design. We find and develop content through workshops, trend trips and inspiration sessions. These are then summarized in brand manuals that form the starting point for the entire design, roll-out and maintenance of the brand.

Stand
Design

Stand Design

Our stand designs are veritable eye candy. That’s how we make sure they stand out amidst the cacophony of any trade fair. The first part of our statement is made through the basic shape and outline of the stand. Next we add on a perfectly attuned palette of colors and materials that immerses visitors in the world of the brand or company in question.

We see our stands as mini flagship stores. This requires a striking mix of product launch and presentation, communication and brand experience. Our only regret is that due to their temporary nature they often soon disappear again. That’s why we try to design the various stand items in such a way that they can easily be used again in other ways after the fair.

Web & App
Design

Web & App Design

To us, a website or app is an environment where you spend time, look around, buy articles or enjoy some entertainment. A digital environment offers many opportunities, but your screen is usually not very big. That’s why we do everything we can to make the experience as big as possible. We use all the means the digital world offers to maximum effect.

Function, use and information all play equally important roles, as does aesthetics. Our web pages and apps should look so good that you just can’t wait to get tapping.

Publication
Design

Publication Design

Our publications, physical as well as digital, are partly for reading and partly for looking at. Typography, surface layout and color are the most important features that determine the design and look & feel of our publications.

In addition to working on commissioned work, we immensely enjoy working on our own publications such as the Amsterdam Outsider and our studiomfd magazine

Concept
Design

Concept Design

“At the Design Academy Eindhoven I learned to think and design in terms of concepts, from tutor Jurgen Bey in particular.” “A design assignment always started with a vision or principle. On top of that I would build the concept, the story as it were, that would tie together the new design in its entirety and that everything could be traced back to.” martijn frank dirks

This is true for many of our designs. They result from a vision and strategy that are supported by the concept. The concept carries the design. We also think of and design total concepts on our own initiative that come from a very specific motivation. Something that we feel is missing in the world, or that we think can be done better. For example the DJ Walk concept for the city of Breda.

Product
Design

Product Design

“When I was still studying at the Design Academy Eindhoven I learned how long the path is from design to prototype to final product.” “I completely lacked the patience for this.” “Luckily, with new technologies, the path has become considerably shorter.” martijn frank dirks

The world is already full of products. There are more than enough chairs to sit on, and every year in Milan dozens of new chairs join the market. We don’t want to be part of that. What we do want to do is make very small editions of furniture especially designed for our clients. We also like making business gifts, and one-time products for brands like packaging and POS objects.”

Hospitality
Design

Hospitality Design

“My big dream that has yet to come true is the design of a (theme) hotel.” “I really love traveling and temporary abodes, actually anywhere I stay it is temporary, even my home.” martijn frank dirks

The objective of our Hospitality Designs is to make the “acclimatization process” of the visitors as brief as possible. So the goal is to make them feel at home very quickly. Additionally, clever routing is always important so that the owner of the café, bar or restaurant can serve his or her guests in the best and most efficient way. Because good and quick service is key in this business.

Residential
Design

Residential Design

Many of our clients also ask us to continue our creative solutions in their own personal environment. That can be their home, second house or holiday home, or even the houses of their children or other family members.

What matters most to us is that the residence is a real reflection of its inhabitants. Through short interviews we find out what their habits and way of living are like, and we use these as ingredients in the building and interior design.

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Radio Table

Counter

Bar + Table

Nice to Meat Restaurant

Building Design

REV'IT! Restaurant

Cheese House

Please turn your tablet

Radio Table

Counter

Bar + Table

Nice to Meat Restaurant

Building Design

REV'IT! Restaurant

Cheese House

Please turn
your tablet